Rebrand Announcement

We are excited to finally reveal the project our team has been working on for a few months now - our logo rebrand and social media refresh! Our simple firefly logo did some heavy lifting as we worked to grow our user base and get our app out there for the last 2 years, but it was time to graduate to a professional, sleek logo, helping us look like the serious competitors we are in the dating app space.

That was the thought that sparked this rebrand project. Image is everything in the online world and the more appealing Firefly looks, the more users will trust our brand. It helps get people in the door, download the app, and give us a fair shot.

So our team set out to design the new logo and we needed to love the new look and feel without changing the essence of what our users love about Firefly. Did we want a cartoon firefly mascot? Something minimalist? Something cheesy with a cupid’s bow? Whatever we chose would speak volumes.

Finally, after a lot of back and forth, we ended up here:

A playful, but strong custom font with a modern logo icon that plays with the shape of the letters D and F (for DateFirefly) and a heart to symbolize dating. The glow of the ombré nods to the glow of a Firefly. We’re so happy with where we’ve landed and hope this new logo helps represent all the aspects of Firefly you love.

We couldn’t have done this rebrand without a few new members of the Firefly team who are focused on brand, marketing, and social media! With the new team members comes exciting user growth opportunities. Today, we’re kicking off consistent social media content on Instagram, TikTok, Discord, and Bluesky. Make sure you follow us to stay in the loop with all that is coming in 2025!

Thank you to everyone who has supported Firefly and helped us get to where we are today. Our 2024 Progress Report will be published this month as we reflect on all we’ve achieved this year. We couldn’t do any of this without your feedback and belief in our success!